Internal linking strategy #1
Most people, including newbies, know that links are essential to getting a high Google page rank. But even the moderate SEO person sometimes can learn something. Only last week I found out that for my internal links e.g. in my menu, I was doing something that could be improved. For my internal menus I had the top entry labelled ‘home page’. Unfortunately Google would read this as just an ordinary link. I should label it ‘SEO home page’.
So I have done this on my site, http://www.criticalmass.biz. I have the left panel as a generic left panel that is added to every page on my site. A simple change to this and the menu on every page was changed to reflect that the home page is ‘SEO home page’ so that Google sees that there are more pages referring to my home page as the SEO home page. This gives more authority to my home page, particularly in referring it as an SEO site.
Tags: google, internal links, page rank
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