Importance of Keywords for SEO
Many beginners look at the demand for information and believe that they can easily grab top spot with what they believe is great content. I should know as I also did believe that once. It’s not quite that simple. There are too many websites competing for some of those top keywords.
What you need is a few good tools to help you. The first tool is goodkeywords a free but great tool for working out the potential traffic for your keywords. It will show you the traffic count from Overture for your keyword and related keywords. Multiply the traffic count by 10 to get an idea of what it would be for Google. This is your potential customer market!
After this you need to enter the same keyword into the Google search engine to see how many websites are offering content based on that keyword. This is your potential competition! If there is too much competition then look at some of the related keywords to see which ones have better ratio of potential cusotmers to potential competitors. Some marketers seem to think that this is good SEO practice.
However my preference is to look at absolute numbers for the competition. There may be 10 million competitors and you may be able to beat 90% but that still means that there are 9 million ahead of you.
If there are only 10,000 or so competitors then yous tand a chance of getting close to the front on the search engine rankings. So look at some of the lower ranked keywords, aggregate a few of them together and you are more likely to get some great traffic. If you aggregate many of them together you will then begin to appear as a higher ranked website for some of the more popular related keywords as well. This is called ‘long tail’ SEO or keyword practice.
Some more next time.
Ron
Tags: keywords, long tail, search engines, seo
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