Title Tags for improved SEO

Title tags are meta tags that are used in the web page to show what the page theme is. For example, in the website http://www.criticalmass.biz, I have the following title tag:

<title>seo|Search Engine Optimization</title>

If you go to that site, the heading in the tab at the top will show those same terms as in the brackets. The search engines use the  title tag as one of the key items in determining what your website is about.

As seen above, you can use the bar ‘|’ to separate keywords if you want to have multiple keywords on your page.

There are many highly ranked sites that don’t seem to use title tags. It means that it is not necessarily that difficult to beat those sites in the search engine rankings.

To see what the title tag is on any  website, you need to view the source code. This can be done for most websites. You need to ahve the website displayed in your browser e.g. Internet Explorer, Firefox, etc. In Internet Explorer, you need to click the ‘Page’ tab and then click view source.  This will display  the HTML source code behind the web page.

In Firefox, click the View Menu item, then click ‘page source’. This will then display the source code.

Regards

Ron

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